YONKERS, N.Y. -- Yonkers has reached a major milestone. There is now more than $1 billion in private economic development in the city and city officials are looking for more, said Mayor Mike Spano, according to lohud.com.
Spano praised the investment figures as he launched the second phase of Generation Yonkers, a marketing campaign that is geared toward millennials to persuade them that Yonkers is the place to be, lohud.com said. (Read the Daily Voice report on Generation Yonkers here.
The $350,000 campaign includes 10 weeks of advertising and promotions featuring local entrepreneurs and waterfront employees discussing how much they enjoy living and working in the area, lohud.com added.
The Mayor says that people were always asking where was the next Brooklyn or Hoboken, and he says Yonkers is now that spot, said lohud.com.
The Mayor said the first phase of the campaign has already paid off, pointing to the Simone Management Group's $35 million rescue of the historic Boyce-Thompson research center for a mixed-use medical and retail center, as an example, lohud.com said.
In addition to the Simone building, other on-going development projects range in scope from hotels to waterfront apartment buildings and businesses, said lohud.com.
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