YONKERS, N.Y. – Business leaders joined Yonkers Mayor Mike Spano on Monday, in launching the city’s second generation of the Generation Yonkers marketing campaign.
The economic development initiative is designed to position the city as the next great urban frontier to live, work and play.
The ad campaign was developed by Westchester advertising agency Thompson & Bender, and features testimonials from prominent business leaders whose companies have recently moved to Yonkers, opened new start-ups, or expanded their operations in the city.
The ads will run for 10 weeks on Cablevision's News 12. A print and digital advertising campaign will follow.
The success of the original Generation Yonkers launched last year has resulted in more than $1 billion in commercial and residential projects under development, according to the Mayor.
"The development activity currently under way in Yonkers is unprecedented. The fact that the private sector is investing over a billion dollars in Yonkers undoubtedly demonstrates that our city is one of the most dynamic and exciting urban centers in the tri-state region. Clearly, the Generation Yonkers campaign is resonating with the business and real estate community,” Spano said.
This year’s campaign will build on that success, the Mayor said at a news conference held today held at X2O Xaviars on the Hudson restaurant.
He was joined by many of the business leaders featured in the new campaign.
Remarks by Patricia Simone, president of Simone Management Group, are among those featured in this year’s campaign.
“The pro-business climate in Yonkers is remarkable. We’re thrilled to be part of the economic renaissance underway in Yonkers,” she said.
Simone is building the Boyce Thompson Center, a $35 million mixed-use complex of office, medical and retail space on the site of the former Boyce Thompson Institute property in Yonkers
"Yonkers is on the cusp of becoming the next Hoboken or Williamsburg. It's got everything young people are looking for," said Joe Cotter, President, iPark. Cotter's company is transforming a building in his iPark complex in Yonkers into 100 micro-unit, loft-style apartments targeted to Millennials.
"People are rushing to Yonkers now. They're discovering what I've known for a lifetime," said Peter Kelly, chef/ owner of X2O Xaviars on the Hudson.
The Yonkers native has always envisioned Yonkers as a Gateway to the Hudson Valley and inspued his waterfront restaurant.
"There is a transformation going on in Yonkers that mirrors how we transform lives through education," said Judith Huntington, President, The College of New Rochelle, School of New Resources. CNR recently opened its new School of New Resources campus on Ashburton Avenue. It is the first undergraduate degree program to be offered in downtown Yonkers.
For more information about Generation Yonkers, visit generationyonkers.com
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