YONKERS, N.Y. -- "Today Show" viewers were treated to a behind-the-scenes look at brownie and cookie production at Greyston Bakery during a recent filming for the NBC program’s "Hope to It" series.
The segment, which aired Tuesday, July 8, on NBC, drew national attention to Greyston’s mission, key initiatives of Open Hiring and PathMaking and its baked goods.
The "Today Show’s" Hope to It series presents stories on individuals who have struggled with and overcome adversity, highlighting the support networks and organizations, like Greyston, that help them triumph.
Three bakery employees were featured in the segment, and talked about their experiences working at Greyston and the role that it has played in positively changing their lives.
Steven Brown, Greyston president and chief executive officer, spoke about the importance of open hiring as a way to eliminate poverty in the disadvantaged community of Yonkers, and PathMaking, a Greyston program and set of guiding values which helps individuals move towards self-sufficiency.
Additionally, the segment brought attention to Greyston programs available to both employees and the community at large, including child care and affordable housing.
“The Today Show recognizes Greyston as a community leader and an agent of change,” Brown said. “Our hope is that other organizations across the country adopt or support these like-minded philosophies to help those in need of a second chance.”
Greyston is currently offering a 10 percent discount on all brownie orders, which can be redeemed online using the coupon code HOPE.
Learn more at the Greyston website.