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Shefik Macauley (who just goes by his first name) snagged not one, but three, MarCom Awards in an international competition for marketing and communications professionals.
More than 6,000 entries were received from throughout the United States, Canada and 17 other countries.
The MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers.
Shefik's weekly show won two gold MarComs for certain episodes; the platinum was presented to the show’s website under the category, “entertainment.”
According to a report by blackwestchester.com, Shefik’s weekly show highlights on focal point and pairs it with a curated playlist of thematic sons.
His guests include recording artists, actors, community leaders, politicians and business execs, the blackwestchester.com story said.
Shefik thanked his guests and production crew members, saying: “I am humbled by this honor, and I look forward to even more life-defining discovery in the continuance of the journey.”
The award-winning episodes were:
1. “Songs to Invoke Love”: This show’s sixth episode features five-time Grammy Award winner Dionne Warwick; recording artist Sonny Turner (former lead singer of The Platters, and inductee into the Beach Music Hall of Fame, and Vocal Group Hall of Fame); board-certified naturopath and holistic health advocate Dr. Laurén Laurino (“America's Holistic Sweetheart”); and publicist Alafaka Opuiyo (owner at Dynamic Public Relations); as well as messages from Grammy Award winner Gerald Alston (lead singer of The Manhattans); and Grammy Award nominee Kathy Sledge (best known as the lead singer of Sister Sledge).
The production crew for that episode consisted of Shefik as executive producter, host and writer; writer Frank McIntyre and production assistants Mokay Kamara, Abdul Wells and Dominick Rienzi.
2. “Songs to Invoke Society”: The 11th episode featured actor and comedian Jason Stuart (The Birth of a Nation); Mathew Knowles, founder and CEO at Music World Entertainment; and recording artist M.C. El Bee (“an invisible legend of hip-hop”); as well as messages from recording artist Sarah Dash of Labelle , a former member of Patti LaBelle & the Bluebelles; recording artist Denise Wilkinson of the legendary Ladies of SKYY (formerly of the R&B/funk/disco band Skyy); recording artist Almighty Jahwel of the critically-acclaimed hip-hop group Son of Bazerk; and archival footage of Princess Elizabeth and Princess Margaret of England.
Shefik was its executive producer, host and writer; Frank McIntyre was writer; and production assistants were Neddy Smith, Dominick Rienzi and Mokay Kamara.
For the award presented to the show’s website at invocation.co, Shefik is credited as its “architect and developer.”
Knowles called his interview with Shefik “one of the most thought-provoking” he’s ever had.
Knowles, the former manager of Destiny’s Child and the father of Beyoncé and Solange Knowles, added” “It was quite refreshing, commenting on the challenges of being a member of society, or lack thereof, and how that might affect others.”
The contest was sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 22-year-old international organization.
AMCP says its mission is to foster and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, it has made more than $200,000 in charitable contributions.
To read the blackwestchester.com article, click here.
For more about the Marcom Awards, click here.
For more about the show, click here.
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