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On Wednesday afternoon in San Fransisco, Apple CEO Tim Cook and famed Nintendo game designer Shigeru Miyamoto took to the stage to announce several new initiatives and devices, including an exclusive partnership between the two and a brand new Super Mario game for iPhone.
At the “special event,” Cook introduced the world to the water-resistant iPhone 7, which features stereo speakers, an improved battery and upgraded high-resolution camera.
In a surprise move, Miyamoto joined Cook to announce Super Mario Run, a scrolling handheld game that will be available in time for the holidays this year for iOS.
“For the past 30 years, overtime Mario has encountered a new platform, he has continued running toward a new goal and now Mario is running toward his next goal: iPhone,” Miyamoto said through a translator. “We want as many people as possible all around the world to meet Mario and doing it on iOS will bring a new generation in Super Mario Run.”
Additionally, Apple Vice President of Product Marketing Susan Prescott announced that users will soon have the ability to collaborate in real-time in several applications demonstrating how groups can edit decks live, including graphics, text, photos and animations.
To cap off the event, Cook showcased the iPhone 7, complete with a redesigned look. The water and dust resistant device features an entirely revamped camera system that marks “a huge advancement in photography on cell phones,” according to Apple Senior Vice President Phil Schiller.
In a surprise to many, Schiller announced that they would be doing away with the traditional headphone jack that has been around since the original iPhone, and would instead be introducing EarPods that connected through the Lightning charging port. To relieve concerned patrons, he also announced that there would be a convertor for traditional analog included with the iPhone 7. Schiller would later announce a series of wireless headphone options - including Apple Airpods - that be available upon launch.
“I hope you get a sense of the sort of care we’re putting into these products, this is what we love to do and we have some incredible products,” Cook concluded. “The iPhone 7 is the most advanced phone ever. Airpods are going to help us usher in the future of wireless audio and the new Apple Watch Series 2 is the ultimate device for a healthy life.”
Orders will be taken beginning on Friday, Sept. 9 and will ship a week later. The new generation of Apple Watches will cost $369 and feature Pokémon Go.
The iPhone 7 will begin at $649, with the iPhone 7 Plus coming in at $769. iOS10 will debut on Tuesday, Sept. 13.
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