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New Rochelle Tells Times Square It Can Be 'Ideally Yours'

New Rochelle's "Ideally Yours" message displayed during the holiday season.
New Rochelle's "Ideally Yours" message displayed during the holiday season. Video Credit: City of New Rochelle

New Rochelle officials want millions of Manhattan shoppers to know that their city can be “Ideally Yours.”

As the city continues “the most ambitious redevelopment in New Rochelle history,” they are promoting the city with a massive billboard in Times Square, that will run constantly throughout the holiday season.

Officials said that “in promotion of one of the most ambitious downtown redevelopment programs in the Hudson Valley, New Rochelle’s ‘Ideally Yours’ messaging is being delivered to Times Square throughout the holiday season.”

The high-definition, double-sided digital “cube” targets pedestrians and commuters in the heart of Times Square. The ad features imagery of New Rochelle’s skyline, shoreline and businesses, “promoting the city as the ideal place to live, work and grow.”

The ad will run for 15 seconds every two minutes for the next four weeks.

New Rochelle Mayor Noam Bramson said that “this is just one part of our broader 'Ideally Yours' campaign, aimed at attracting investment, supporting our downtown development efforts, and building a positive brand for our community.”

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