WESTCHESTER COUNTY, N.Y. -- Yonkers-based Consumer Reports, the largest and most trusted consumer organization in the world, has announced major changes to its flagship print product, Consumer Reports magazine.
The revamp showcases a new design and architecture, innovative editorial additions, and a shift towards a new conversation with readers, and debuts with the November issue, on newsstands Tuesday, Sept. 30.
“The new Consumer Reports is the result of more than a year’s worth of research and discovery, in which we examined every aspect of the magazine,” said Ellen Kampinsky, editor-in-chief, Consumer Reports.
“The goal of this revamp is to create an engaging, modern magazine that empowers consumers with the information they need to improve their lives—especially as technology advances and new consumer issues arise.”
Consumer Reports applied an unconventional approach to readership analysis: focusing centrally on behavioral modeling—that is, how and why readers engage with the magazine—in lieu of the traditional model, which concentrates more on readership demographics. “A key aspect of the revamp is the makeover of the cover which now spotlights a singular, provocative issue that impacts all consumers. Product testing will always be an integral part of what we do—but, as the new cover and other renovations demonstrate—it is just one part of the extensive amount of actionable information we offer each month,” said Brent Diamond, vice president and general manager, magazine and newsletter products, who led the overhaul. The issue also debuts the expanded Road Report, Consumer Reports’ auto coverage that now includes monthly articles on how to maintain your car, and improved product reviews which include easier-to-read ratings charts and buying information tailored to different buyers’ needs. There’s also the useful and fun-to-read Best and Worst of 2014, as well as in-depth look at the outrageous costs of healthcare—and what you can do about it.
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